OWFI 2016: Great Query Letters for Great Agents

A few weeks ago, my friend Debra Dockter and I went to the Oklahoma Writers’ Federation (OWFI) conference. It’s one of two that I get to attend every year – well, almost every year. We get to meet other writers, hear from great agents and editors, and have fun. And we also get to learn something.

This year, I was able to attend several sessions. The first was with agent Sam Morgan (“If I am your agent, I am your friend, your parent, your sibling, your coach, your cheerleader, your lover – well, maybe not your lover! – but I will be whatever you need me to be!”), who is with Foundry Media.

As an agent, Sam gets hundreds of queries in a month. Some can be tossed in the first sentence. Some lead him to new clients. What makes a good query letter stand out? Sam wanted us to know.

  • While there are some rules Sam has seen broken, there are some you can’t ignore, such as:
    1. Get his name right!
    2. Know what genres he represents! And don’t send him something else.
  • In the query, he wants to learn a few things about your book. Top of that list is: Who is the main character? Get this across – not just their name, but who they are, and especially what’s your MC’s problem?
  • Give a taste or a hint of what’s to come. Put yourself on the page. Your voice will come through. Is the novel humorous? Your query should give us a taste of that humor.
  • Having said that, don’t write your query letter in the voice of your MC. Just don’t.
  • Get him to want to read the book, by any means necessary. Ask others to read your query. Do they want to read the book? If not, keep revising. Sam generally wants to see authors follow the basic rules of querying, but noted that a couple of his current clients broke every single rule imaginable in theirs – but that’s what it took to get him to want to read their books. Not to say that you should, however.
  • In the query letter, show why you wrote the book. Show what made you stay with it and finish it. Show him why you gave up time with your family and friends, why you had to DVR the last season of Game of Thrones, why you got up an hour early or went to bed an hour later, to finish this book. (I know, I know! A tall order!)
  • If you’ve published in the past, you can put that in – it means someone else has read your work, and liked it enough to publish it. However, if you don’t, it’s not a deal-breaker for him.
  • Likewise with social media – if you have a large social media following on Facebook or Twitter, great, include that in the query if you can, but it’s not necessary.

(This is querying, as in sending a letter or email to an agent, not pitching. While similar, they employ totally different methods, so keep that in mind.)

But Sam wanted to be sure we understood that it’s not all about him choosing a new client – it’s also about you choosing an agent. Believe it or not, it’s your choice, and you are in charge! Just because the agent makes an offer to represent doesn’t mean it’s the right person for your book, or you should accept without hesitation. You need to ask questions. You need to be sure this is exactly the right person for you and your novel. You need to make sure you can work with this person for the next 6 – 24 months. So Sam gave us some questions you need to ask potential agents:

  • Editorial work? How hands-on is this person in that process?
  • How many other clients do they have? How many books have they sold? To which houses? (And, although he didn’t say it, for how much did they sell?)
  • What does the agency do in terms of advocating for TV/foreign/audio rights? What about e-book rights?
  • Then decide: is this person worth 15% of your profits? If you have any doubts at all, you need to keep looking.

One other thing Sam wanted us to know is something that Deb has been dealing with for the past couple of years:  especially if you’re a debut author, assume the publisher will do NO promotion of your book. Plan to do it yourself. It becomes a cyclical thing – the publisher will tell you that they won’t promote your book because it’s not selling. You think, “But how can it sell if you’re not promoting it?!” Their response? “Not our problem. It’s not selling.” So you need to be able to discuss promotion plans with your agent as well.

So if you’re planning to query agents soon, hopefully some of these tips will help you out. And if you write fantasy or science fiction, I would encourage you to query Sam – he’s funny, enthusiastic, and if I wrote in these genres, I would definitely query him!

Here’s Sam’s page on the site Manuscript Wish List:  http://www.manuscriptwishlist.com/mswl-post/sam-morgan/

Photo Challenge: Danger!

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This is one of my favorite bridges – the iron bridge east of Blackwell, OK. It was built in the 1920s and has been closed for decades – ever since a new road/bridge was built. The bridge itself still seems in good condition, and I’ve walked it. But lest you miss the point with all the trees and shrubs and the mound of sand and gravel in the way, both ends also have these lovely warning signs.

https://dailypost.wordpress.com/photo-challenges/danger/

. . . and here’s the pitch! Pitching at writing conferences.

This weekend, I’ll be at the Oklahoma Writers’ Federation (OWFI) conference, and I’m supposed to pitch at least one of my novels.

Here’s the thing:  I can’t! 

How many of us can walk into a room and immediately start to talk about ourselves? Some can. Some of us can’t. I can’t. Give me someone else’s book to pitch, and I’d be great. Give me my own novel to pitch, and I sort of dissolve into a dribble of incoherent pudding. You know, like Donald Trump trying to talk about – well, anything.

See, I’ve done this before. Four years ago, to be precise, I pitched at this same conference. And I was lucky enough to not only get a request for the partial, but also (later) for the full. The agent was serious about the book, but . . . I realized it needed far more work than I’d realized when I pitched it, and so I bowed out. It was a hard choice, but I think I made the right one for me at the time.

This time, I’ve got two novels that I could pitch, and agents there who seem like decent fits. It’s just hard because a.) neither novel is really ‘done’ yet, and b.) I HATE TALKING ABOUT MY OWN WORK!

You know how sometimes you have dreams that make absolute sense at the time, and then when you start trying to describe them to someone else, you can’t explain why the polka-dot dog/unicorn things were at a meeting between you and Caligula, or why the Japanese businessmen were all wearing alien suits? Yeah. That’s what I sound like when I try to explain my urban fantasy novel. “There’s ghosts,” is about as coherent as I get.  Nicky’s easier – somehow “My protagonist is a 14-year old rumrunner in the 1920s, trying to save his family and avoid the Klan” rolls off the tongue a bit more easily than “My protagonist sees ghosts and moves to England and then has all these ghosts she has to sort out there, and oh by the way it’s the first in a series.” Right. Who’s going to want to read that? 

In fact, I’ve always had an aversion to pitch sessions. It’s not the end-all, be-all of publishing, in my mind. (Of course, I’m neither an agent nor a published author, so take that as you will.) I think I communicate better in writing. Makes sense. We’re writers. Why wouldn’t we be better in writing than in person?

I also want to point out that in the brief amount of research I did for this post, I ran across some blogs from agents in which they decry the whole pitching process. Yes. That’s right. Some agents don’t like pitch sessions. For various reasons. Andy Ross sums it up like this:

When I get pitched at conferences, too often I find that the attendees have been so over-coached that by the time they get in front of the agent, they act like their heads are going to explode. They read from note cards, they recite  from memory in a sing-songy way, they stare at me with an intensity that spooks me out. A lot of times they are taught that the 10 minutes they get to spend in front of an agent will determine whether their book will get published. AND EVERY SINGLE WORD THEY SAY DURING THE PITCH MUST BE PERFECTLY CRAFTED AND CALIBRATED.

Oh, puh – lease!

And I’ve listed those blogs at the bottom of the page for your enjoyment later.

But if you’re hell-bent on it anyway, here’s a few tips I’ve picked up:

1.) KNOW YOUR BOOK INSIDE AND OUT. And I don’t just mean the plot – know your characters, too, including your antagonist. What do they want? Who’s trying to stop them from getting it, and why? What motivates them? What’s their main problem?

2.) WRITE YOUR PITCH. You will not read from this, unless you are so nervous that reading your script is better than bolting from the room. But this helps you solidify what you want to say. You get only a few minutes – anywhere from 5-10 minutes – to get an agent interested enough to say “send me the first 50 pages.” So your pitch needs to be . . .

3.) BOLD, CONCISE, INTERESTING, ENGAGING.  I KNOW. That’s a huge order! I hear your gears grinding in agony already. Don’t start with your setting. Start with your main character and his/her main problem. Why is it interesting enough that this agent should spend time reading about it – and then, hopefully, spend time selling it? Remember, your time is short. Your pitch should be, too. Why? Because . . .

4.) THE AGENT WILL WANT TO ASK QUESTIONS. If they’re interested, they’re going to ask questions. Mine did. It might be about the setting, the plot, the characters. They might ask if the novel is complete. Maybe they’re curious about you – what led you to write this, what research you’ve done. Take deep breaths. Answer them. Remember that the more questions they ask, the more interested they are. As ‘Miss Snark,’ Literary Agent, says, the well-prepared author will win the day if they have the following answers ready:

  • genre
  • word count
  • plot line
  • hook
  • who would read this?
  • is it like any books I’ve sold?
  • what’s interesting to you about the characters and story ?

In fact, one of the questions they might ask is “Why did you choose me? Why do you think I’m a good fit for this project?” You’d better be ready with a killer answer, based on . . .

5.) YOUR RESEARCH INTO THE AGENT. Never, ever, unless it’s one of those last-minute, hey-we’ve-got-a-free-agent things, go into a pitch session without researching the agent first. Why do you want them to represent your book? What makes them a good fit? It can’t be their resemblance to George Clooney, sorry. It needs to be a real answer. They represent your genre, for one thing, They’re looking for X fiction or X nonfiction projects. They recently sold X, which is similar to your book because __. One thing that caught the eye of the agent that requested my manuscript was that I knew she’d graduated from Harvard with a degree in Early American History; that gave us common ground and since my book dealt in part with history, she knew chances were good that my research was sound.

I still don’t know if I’ll pitch. I know there are a couple of agents at OWFI that would be a good fit for Nicky, but he’s nowhere near done. And I do not want a repeat of the last time – a whirlwind of rewrites that ultimately left me feeling hollow and browbeaten. (Not by the agent:  by myself!) But at least if I decide to, I can walk in there knowing a bit more about what agents want.

 

Here’s a few articles and blogs about pitching to agents at conferences:

http://www.writersdigest.com/editor-blogs/guide-to-literary-agents/7-tips-for-pitching-to-an-agent-or-editor-at-a-conference

http://www.writersdigest.com/editor-blogs/guide-to-literary-agents/how-to-pitch-agents-at-a-writers-conference

https://www.thebalance.com/how-to-pitch-your-novel-at-a-pitch-conference-1277304

http://www.writing-world.com/publish/pitch.shtml

http://www.writing-world.com/publish/pitch2.shtml

http://www.writersdigest.com/editor-blogs/guide-to-literary-agents/4-questions-agents-ask-at-pitch-sessions

http://jetreidliterary.blogspot.com/2014/01/rant-pitch-sessions-are-spawn-of-satan.html (From an agent who actually despises pitches – and wants to revamp the entire process.)

https://andyrossagency.wordpress.com/2012/10/23/how-to-pitch-to-an-agent/ (Tips from an agent on what he’s looking for in a good pitch.)

http://misssnark.blogspot.com/2007/02/pitch-sessions-at-writing-conferences.html (THIS one is fantastic – both funny and insightful.)

http://nelsonagency.com/category/query-letters/pitch-sessions/

https://carlywatters.com/2013/05/06/how-to-pitch-an-agent/